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Tuesday, June 15, 2010

Our Ice Cream Story for InStyle Magazine

I hope you were all here this morning to see the behind-the-scenes with InStyle Magazine. If you didn't, you should definitely check it out here now! I worked with the editors to develop an ice cream story (including color story, recipe and flavor ideas, tips, products, concepts) and then propped and styled the whole story for the shoot. Be sure to check out our template for the ice cream shoot below. Here is the amazing story...













Here is the ice cream cone template. I hope you enjoy it!

*I'd like to dedicate this post to my dad, who would have been 72 today. A little over three years ago, he lost his battle with prostate cancer. My dad was my biggest "cheerleader" as he liked to call himself. Anyone who knew him, knew how proud he was of both myself and my brother. I like to think that he is still cheering us on from wherever he is. Somehow I know he is still watching over us and being a cheerleader today. Happy Birthday Dad. Love you and miss you. xoxo

28 comments:

Scrumptious Swirls said...

Oh I am sure he is extremely proud of you Amy! God Bless to you both! Running a 5k in Philadelphia this Sunday for prostate cancer....I'll think of him while doing so....
The Instyle piece looks great...I just pitched someone to have creative icecream sandwiches in lieu of cake because the bday boy doesn't like cake....now I have this to back up my idea thanks!!

Kim - The TomKat Studio said...

Absolutely gorgeous! Everything turned out perfect! The colors are so bright and fun! Thank you for the amazing opportunity to make the labels for the shoot! I see them! I see them!

What a sweet thing to write about your Dad. I cherish my father and he is always here cheering me on, as well!

Ann Chen of à la soirée said...

Beautiful post, Amy. Thank you for sharing. Happy birthday, Mr. Atlas.

Bird said...

What a fab spread!! :)

Congratulations on a stunning shoot!

Those ice cream brioche sandwiches are a cool treat, and the possibilities are endlessly yummy!!

Happy Bday to your dad too, and what a gift! :)

Love,
Bird

Better Bit of Butter Cookies said...

I am trying to hold back my tears. I know your Dad would be SUPER proud of you!! AWESOME spread InStyle !!!!

Debby said...

Beautiful tribute to your Dad ~ I am sure he is smiling down on you. xo

vicky said...

I have been in love with ice cream lately- it is super HOT on the West Coast! It was lovely to see your spread in the magazine on my doorstop last week and now online:) What a lovely way to celebrate summer.

WeddingXpert said...

He would've been incredibly proud. This is beyond words, you truly are an amazing, talented artist!

Cassidy said...

it turned out beautiful ! congrats !

Candy and Cake said...

Cannot wait to read in the Instyle issue!!! Hope it arrives in my mailbox soon!!!

Dalia said...

Hi Amy,
Indeed, your father must be watching over you from above and I'm sure that he is in awe at such a creative and talented daughter. Happy Birthday to him!
Very touching tribute!
The ice-cream spread is gorgeous. Such fantastic ideas. Thanks so much for sharing!
Dalia

piKa-pic broches said...

Me encantan las fotos!!!
Felicidades por vuestro trabajo!

Aaron [air] said...

Happy Birthday to your dad! How amazing & bittersweet! You have much to be proud of! :)

Lori said...

Awesome, editorial coverage.
Can't wait to try a few of those recipes. Your birthday tribute to your father, really touched me. I recently lost my dad as well to cancer... he was always a lead supporter for me and my sister. Just know that he is definitely watching and has the biggest sweet tooth for you!
All the best.
Keep inspiring!

pollydove said...

It's so fun to see the "after" when you've seen the before and during shots too!!!

I love InStyle magazine and will definitely be picking up this issue! It looks GREAT! :)

Emily said...

Fun and lovely!! (and a sweet dedication)

Pera Chapita said...

What a sweet dedication :) I loved it! Congrats on your spread in In Style, it's GORGEOUS!

Paige Appel said...

As always, impeccable Amy!!! You are my hero. xoxo

Anonymous said...

Looks incredible! Makes me want to devour everything!

Anonymous said...

looks delish. makes me want to devour everything!

Marie said...

That's amazing! I saw that today and thought to myself what a brilliant idea! Good job!

Save the Date for Cupcakes said...

So bright and refreshing! I love all the Gorgeous color combos~ love Kim and all her work too;)

~Tanya

Save the Date for Cupcakes said...

* I bet your dad is proud up there;o)

Amy @ Living Locurto said...

What a wonderful article! I LOVE the ice cream topped cupcakes! I saw Kim's labels too... how fun!

I'm sure your dad would have loved this.

I run for cake! said...

WOW, this shoot looks amazing. I am craving ice cream now! I can't wait to run out and grab a copy of the magazine.

So sweet of you to honor your dad in your post!

Judy said...

God Bless Your Dad

Bambam said...

Tres magnifique!!
I love the ice-cream on the slab bit

Please was wondering if you have any suggestions on how to prevent the ice cream from melting. I know I can use dry-ice but not sure how attractive that will look.

Thanks Amy

Tina said...

I knew this was you before I saw your photo. I thought "this looks like the gorgeous work of Amy Atlas!" Outstanding!

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