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Tuesday, June 15, 2010

Behind the Scenes at Amy Atlas Events with InStyle Magazine

This week seems to be the Magazine behind the scenes week, doesn't it? Yesterday I took you behind-the-scenes with The Knot Magazine and today I'm here with a behind-the-scenes of our InStyle Magazine shoot. A couple of months ago, I had the pleasure of working with the editors at InStyle on a fabulous ice cream story. InStyle Magazine (who doesn't love it?) + ice cream! Can this be a girl's dream? Well, the editors sent me over a copy and the five page spread looks amazing. I'll share the full spread with you here this afternoon!

A little bit about the story...the story shows creative ways to serve up ice cream for the summer. An ice cream party is the perfect way to kick off your summer entertaining. I worked with the editors to develop the story (including color story, recipe and flavor ideas, tips, products, concepts) and then propped and styled the whole story for the shoot.

Okay, not many can say they get a behind-the-scenes sneak peek at an InStyle Magazine shoot. Lucky for you, we photographed the behind-the-scenes so you can get a sneak peek into our shoot.

As you'll see this afternoon, this is a very colorful story. It is the summer issue of InStyle so we needed it to really pop. A few days before the shoot, we gathered some colorful props such as vessels, linens and paper. You can get a sense of the powerful palette we were working with.


Lots of bright linens...


Fabric and oilcloths packed for the shoot...


Here is a peek into the Real Simple Studio, where the shoot took place.


We propped a lot of paper and ribbon options...


We also propped colorful plates, trays, and bowls...


And we found gorgeous napkins, wax paper, and tissue paper, which we ultimately used for ice cream cone jackets.


The tables of colorful props were all over the studio...


Syrups for the shoot. We decanted these and wrapped decanters with ribbon and tags from Kim The TomKat Studio.


Sauces for the shoot...


A peek into the kitchen. It was buzzing in here...


Food props...


The freezer was jam packed with pints of Haagen-Dazs ice cream...


Caramel simmering on the stove...


Warm baked cupcakes for our gelato cupcake shot...


Delicious brioche...these were too big for our cute brioche ice cream sandwiches so I cut out the middle and we used the top and bottom for the sandwiches. The leftover pieces can be used for breakfast. We ate ours on set!


Getting our "pre-made sundae" shot ready. This is a mess-free alternative to a make your own sundae bar. Food stylists and hostesses - be careful when using dry ice, as it can burn you if you touch it.


Getting the ice cream sandwich shot ready. The vibrant fuchsia linen really made this shot pop.


We created diy flags for the ice cream sandwiches using scrapbooking paper and lollipop sticks. You can also see a peek of the patterned tissue paper liners and ginger cookies we used for the ice cream sandwiches.


This is a peek into the opening shot. We used a bright sunny yellow wallpaper as a backdrop. You can see the how-to on how we assembled the ice cream cones in the story this afternoon.


We created diy ice cream cone jackets using the napkins and tissue paper from the pictures at the top of this post. We layered the paper and napkins to make it more eye-catching and functional as well since ice cream can be drippy! I'll share the ice cream cone jacket template with you this afternoon!


This gelato cupcake shot was one of my favorites. I love how the lime green cloth worked with the lavender ice cream, the metallic cupcake holders, and the slab of grey granite. The bright pink sweet peas peeking out in the background were also a nice touch. We also found adorable custom ice cream spoons which you will see this afternoon in the article.


We created diy coasters for our milk shake shot by simply cutting decorative gift wrap paper into circles. This can instantly (and inexpensively) bring design into your ice cream party. We paired the decorative coasters with colorful straws.


Here is a peek of us getting ready for the milk shake shot...


It was an absolute pleasure working with the sweet and talented editors at InStyle Magazine. Come back later to see the full spread!

16 comments:

Julie Gallagher said...

Amy, thanks so much for sharing! I usually only look at the photos in posts but I read every single word and enjoyed it throughly! Thanks so much for sharing!

Bird said...

WOW!!

I think these behind the scenes posts are going to be as successful as your Dessert Tables posts!! :)

Love to see how the stylists do it!!

Plus, I've always wondered about those stunning backdrops, and hopefully I'll be able to learn some more cool trick of the trade!!

Thanks for sharing another cool episode!

JenniBean Bakes said...

My InStyle came in the mail last night & I was beyond excited to see the shoot that you styled!! I even tried the ice cream cupcakes out last night. Perfection as always!!

Page said...

wow this is sooo amazing!!
i love the ice cream cones :)
page

Nadin said...

I love to see how you work:) And Im really jealous for not being able to find that variety of everything:S
Thank y ou for sharing another great behind the scenes shots :)))

dognbird said...

How fun to see this little sneak peek at the creative process. Thank you!

pollydove said...

OHHHH!!! Can't wait to see the final photos! It looks fabulous!

Party Box Design said...

I love this! Seeing the behind the scenes is so neat!

Sasha {Everything Fabulous} said...

All those colors scream summer!! Congratulations!! that is fabulous!! I just can wait to see the mag now!

Rosige Zeit said...

Your pictures let me take a look every day in your Blog!!!

Never make a comment because of my clumsy english.

But that is pretty much work fo creating such a perfect set. I know, everything what looks nice and easy eats lot of energie and time and the ability to face the course the aktivity... erm... little bit wooden phrasing.

I wish you everything you need for your wonderful ideas!

Jennifer S. said...

That looks like so much fun. I want your job!

Flipawoo said...

I can't wait to see the spread! Looks great!

JeannieB said...

Behind the scenes is always a treat because so much goes into it that you don't see. Thanks so much for the post!

Pera Chapita said...

This looks AMAZING! Congratulations on such a great talent :)

Joy said...

When I received my InStyle I was thumbing through it and when I saw the ice cream spread, I KNEW it was you!!!!! It was a stunning spread!

Bea @ CancunCookies said...

I love when you share Behind the Scenes photos... Thanks, Amy!!

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